Social Media Marketing Activities Enhance

Question: Discuss about the Social Media Marketing Activities Enhance. Answer: Introduction The report consists of social media marketing strategy of Multicultural Disability Advocacy Association (MDAA). The company views diversity and culture in the eyes of diversity. MDAA acknowledges different funding methods that are being provided by Australian government. The social media marketing strategy has a particular goal in order to provide assistance in the case of finance for the activities. The strategy will highlight the partnership relations of MDAA. The most important part of the social media marketing is to increase the image of the brand among different parts of Australia. Recommendations are to be formulated in order to improve the existing marketing strategies of the company. However, MDAA on following the recommended social media marketing will be able to accomplish their goals. Preparation and planning of social media strategies Along with traditional marketing channels, digital media in the field of promotion is equally important from the other forms of media. There are certain goals that are to be accomplished while increasing the brand awareness of the company in the commercial sector. The motto of the company is to help the company in assisting the disability service across the area of New South Wales. The strategies will help in growing cultural competency. It will help the company in responding towards the ethnic diversity (Berthon et al. 2012). The aim of the strategy is to spread the message and vision of the company to the local community as well as to the commercial sector. MDAA on pitching the social media marketing strategies towards the stakeholders has a set of goals and planning of the activities in the world of internet. Views of the stakeholders are important while formulating any strategies of different operational department of the company. The social media pitch contains the detailed desc ription of the stakeholders as well as the consumers of the company. It will help in enriching the quality of the marketing pitch for the company while formulating effective strategies in the field of social media marketing (Kumar et al. 2013). As the company is putting emphasis on the cultural diversity of the country, hence the statistics of the language of the people spoken in Australia is necessary to mention in the pitch. The stakeholders of the company comprises of local community, consumers, state government and broader commercial sector. The language statistics help in highlighting the diverse and cultural aspect of the communities of New South Wales. The degree of retaining the language in terms of different nationalities and ethnic groups of the country is utilized by the strategy formulated for MDAA. The reasons of choosing the community, consumer, and commercial sector are related to the different forms of marketing. Consumer is related to the word of mouth. Community is targeted to reach the NESB community (Hays et al. 2013). Commercial sector is interrelated with helping and growing more awareness in terms of the company. The different channels of social media websites used are Facebook, Email marketing, You T ube, Twitter, We Chat, etc. There are certain percentages that are targeted in the channels used by companies. The percentages are website (90%), Facebook (97%), You Tube (45%), Twitter (75%), Emails (88%) and We Chat that is in the growth phase. The action plan of the company will be described in the following paragraph (Kim and Ko 2012). Strategies and communication Digital media is considered as the strongest channels in the arsenal of marketing of the company. The strategies if they are utilized properly then they can create a connection with the potential customers. Driving social media plan without a proper goal is like shooting a gun without any point of target. It can lead to a disaster in the PR campaign for the company. MDAA is trying to achieve the above mentioned goals and vision for the marketing strategies. The company should follow few steps in order to make a successful digital campaign while accomplishing the marketing goals. The steps should be described in the following paragraph of recommendations (Solomon 2014). Here the action plan for the social media websites along with the expenses will be analyzed in a detailed way. In order to formulate the strategies, there are some established and predefined goals set by the company. The goals include focusing on limited channels of social media websites, creating a calendar, solving t he issues while responding to every followers of the website. The goals are to be accomplished by following 4-1-1 rule. The rule illustrated that for each promotional post, there must be four entertaining and educational post supporting each category of promotions posted in the social media websites (Aral et al. 2013). The digital marketing of MDAA will not only consist of formulating different pages on social media websites but also on opening new website and enlist in Google for Google Ad campaign. in the social media pitch, it is described that creation of the website design of MDAA will cost approximately $3000 to $5000. The web pages of the company will cost $1000 for online marketing. Apart from that, many staffs are recruited for the digital media campaign of MDAA such as digital marketing executive, SNS marketing manager, content writer, graphic designer, video creator, who will indulge themselves in the success of the campaign (Tuten and Solomon 2014). Recommendations MDAA has formulated the social media marketing pitch with all the required aspects added into it. However, the objectives set for the digital marketing can be categorized into SMART objectives. SMART objectives refer to Specific, measurable, achievable, realistic and time bound. Once the objectives are formulated to the framework of SMART objectives, then it will yield to the desired results. It will help in quantifying the progress and analyzing the objectives of the implemented strategies by the digital marketing managers (Hennig-Thurau et al. 2013). However, it will help to point out the problems that may occur in the process of implementing the strategies in the practical field. Another aspect of the objectives is looking at the competition and characterization of the customers. Characterization of the customers illustrates the distinction of target customers based on the demographic segmentation and psychographic segmentation. It is very important to characterize and differentiate the customers so that the digital marketing managers can identify the latent demands and needs of the customers. The company will keep the track the activities of the competitor companies in the digital media. New innovative content and promotional techniques are to be added in the website of the company (Trainor et al. 2014). Tracking the messages of the followers will help the digital marketing managers while developing the trending content of the website along with solving their queries of the followers. Developing customized content for the followers is considered as a step that will lead to converting them into potential customers. Conclusion The report is focused on the social media marketing strategy that MDAA would implement in order to increase their brand awareness in their target market. Apart from that, the consent of the target customers of New South Wales is taken into consideration while formulated the social media marketing pitch for the company. They are the stakeholders of the company. Target customers are equally important like that of the state government, the owner of the company and the shareholders. Recommendations are formulated based on the staffs associated to the digital campaign of the company that will lead to positive results of conversion of followers into potential customers. The motive of the company will be accomplished if the strategies of social media marketing are to be implemented in a perfect manner by keeping track of the requirement of the followers of the page. References Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issue-social media and business transformation: A framework for research.Information Systems Research,24(1), pp.3-13. Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. 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