Pelycosaurs, Archosaurs, and Therapsids

Like archeologists discovering the ruins of a previously unknown civilization buried deep beneath an ancient city, dinosaur enthusiasts are sometimes astonished to learn that entirely different kinds of reptiles once ruled the earth, tens of millions of years before famous dinosaurs like Tyrannosaurus Rex, Velociraptor, and Stegosaurus. For approximately 120 million years—from the Carboniferous to the middle Triassic periods—terrestrial life was dominated by the pelycosaurs, archosaurs, and therapsids (the so-called mammal-like reptiles) that preceded the dinosaurs. Of course, before there could be archosaurs (much less full-blown dinosaurs), nature had to evolve the first true reptile. At the start of the Carboniferous period--the swampy, wet, vegetation-choked era during which the first peat bogs formed—the most common land creatures were prehistoric amphibians, themselves descended (by way of the earliest tetrapods) from the proverbial  prehistoric fish that flipped, flopped, and slithered their way out of oceans and lakes millions of years before. Because of their reliance on water, though, these amphibians couldnt stray far from the rivers, lakes, and oceans that kept them moist, and that provided a convenient place to lay their eggs. Based on the current evidence, the best candidate we know of for the first true reptile is Hylonomus, fossils of which have been found in sediments dating back 315 million years. Hylonomus—the name is Greek for forest dweller—may well have been the first tetrapod (four-footed animal) to lay eggs and have scaly skin, features that would have allowed it to venture farther from the bodies of water to which its amphibian ancestors were tethered. Theres no doubt that Hylonomus evolved from an amphibian species; in fact, scientists believe that the elevated oxygen levels of the Carboniferous period may have helped fuel the development of complex animals in general. The Rise of the Pelycosaurs Now came one of those catastrophic global events that cause some animal populations to prosper, and others to shrivel up and disappear. Toward the start of the  Permian period, about 300 million years ago, the earths climate gradually became hotter and drier. These conditions favored small reptiles like Hylonomus  and were detrimental to the amphibians that had previously dominated the planet. Because they were better at regulating their own body temperature, laid their eggs on land, and didnt need to stay close to bodies of water, the reptiles radiated—that is, evolved and differentiated to occupy various ecological niches. (The amphibians didnt go away—they’re still with us today, in dwindling numbers—but their time in the limelight was over.) One of the most important groups of evolved reptiles was the pelycosaurs (Greek for bowl lizards). These creatures appeared toward the end of the Carboniferous period, and persisted well into the Permian, dominating the continents for about 40 million years. By far the most famous pelycosaur (and one thats often mistaken for a dinosaur) was Dimetrodon, a large reptile with a prominent sail on its back (the main function of which may have been to soak up sunlight and maintain its owners internal temperature). The pelycosaurs made their livings in different ways: for example, Dimetrodon was a carnivore, while its similar-looking cousin Edaphosaurus was a plant-eater (and its entirely possible that one fed on the other). Its impossible to list all the genera of pelycosaurs here; suffice it to say that a lot of different varieties evolved over 40 million years. These reptiles are classified as synapsids, which are characterized by the presence of one hole in the skull behind each eye (technically speaking, all mammals are also synapsids). During the Permian period, synapsids coexisted with anapsids (reptiles lacking those all-important skull holes). Prehistoric anapsids also attained a striking degree of complexity, as exemplified by such large, ungainly creatures as Scutosaurus. (The only anapsid reptiles alive today are the Testudines—turtles, tortoises, and terrapins.) Meet the Therapsids—The Mammal-Like Reptiles The timing and sequence cant be pinned down precisely, but paleontologists believe that sometime during the early  Permian  period, a branch of pelycosaurs evolved into reptiles called therapsids (otherwise known as mammal-like reptiles). Therapsids were characterized by their more powerful jaws bearing sharper (and better differentiated) teeth, as well as their upright stances (that is, their legs were situated vertically beneath their bodies, compared to the sprawling, lizard-like posture of earlier synapsids). Once again, it took a catastrophic global event to separate the boys from the men (or, in this case, the pelycosaurs from the therapsids). By the end of the Permian period,  250 million years ago, over two-thirds of all land-dwelling animals went extinct, possibly because of a meteorite impact (of the same type that killed the dinosaurs 185 million years later). Among the survivors were various species of therapsids, which were free to radiate into the depopulated landscape of the early  Triassic  period. A good example is  Lystrosaurus, which evolutionary writer Richard Dawkins has called the Noah of the Permian/Triassic boundary: fossils of this 200-pound therapsid have been found all over the world. Here’s where things get weird. During the Permian period, the cynodonts (dog-toothed reptiles) that descended from the earliest therapsids developed some distinctly mammalian characteristics. Theres solid evidence that reptiles like  Cynognathus  and  Thrinaxodon  had fur, and they may also have had  warm-blooded metabolisms  and black, wet, dog-like noses. Cynognathus (Greek for dog jaw) may even have given birth to live young, which by almost any measure would make it much closer to a mammal than to a reptile! Sadly, the therapsids were doomed by the end of the Triassic period, muscled out of the scene by the archosaurs (of which more below), and then by the archosaurs immediate descendants, the  earliest dinosaurs. However, not all therapsids went extinct: a few small genera survived for tens of millions of years, scurrying unnoticed under the feet of lumbering dinosaurs and evolving into the first  prehistoric mammals  (of which the immediate predecessor may have been the small, quivering therapsid Tritylodon.) Enter the Archosaurs Another family of prehistoric reptile, called the  archosaurs, coexisted with the therapsids (as well as the other land reptiles that survived the Permian/Triassic extinction). These early diapsids—so-called because of the two, rather than one, holes in their skulls behind each eye socket—managed to out-compete the therapsids, for reasons that are still obscure. We do know that the teeth of archosaurs were more firmly set in their jaw sockets, which would have been an evolutionary advantage, and its possible that they were quicker to evolve upright, bipedal postures (Euparkeria, for example, may have been one of the first archosaurs capable of rearing up on its hind legs.) Toward the end of the Triassic period, the first archosaurs split off into the first primitive dinosaurs: small, quick, bipedal carnivores like  Eoraptor,  Herrerasaurus,  and  Staurikosaurus. The identity of the immediate progenitor of the dinosaurs is still a matter of debate, but one likely candidate is  Lagosuchus  (Greek for rabbit crocodile), a tiny, bipedal archosaur that possessed a number of distinctly dinosaur-like characteristics, and that sometimes goes by the name  Marasuchus. (Recently, paleontologists identified what may well be the earliest dinosaur descended from archosaurs, the 243-million-year-old  Nyasasaurus.) It would, however, be a very dinosaur-centric way of looking at things to write archosaurs out of the picture as soon as they evolved into the first theropods. The fact is that archosaurs went on to spawn two other mighty races of animals: the  prehistoric crocodiles  and the  pterosaurs, or flying reptiles. In fact, by all rights, we should be giving crocodiles precedence over dinosaurs, since these fierce reptiles are still with us today, whereas  Tyrannosaurus Rex,  Brachiosaurus,  and all the rest arent!

Alzheimer s Disease Symptoms, Probable Causes, And...

This paper reviews studies about Alzheimer’s disease, the symptoms, probable causes, and stages of the disease, duration, and its treatment options. It is intended to support readers engaging them with literature about the disease and a summation of available research findings and descriptive studies that include analysis of outcomes and cognitive training, rehabilitation and stimulation. Its primary goals are to find out whether the disease can be prevented or delayed. In addition to highlighting these different perspectives on the study of Alzheimer’s disease, this review highlights key findings from the research and suggests directions for continuing inquiry in this field. Keywords: Alzheimer’s disease, symptoms, probable causes, cognitive training, cognitive rehabilitation and cognitive stimulation, stages of Alzheimer’s disease, duration of Alzheimer’s disease. COMBATTING ALZHEIMER’S DISEASE Over the years, the definition of the term â€Å"dementia† has broadened to include other mental diseases, such as Alzheimer’s. Although previous descriptions of dementia involve the onset of memory loss, the fourth edition of The Diagnostic and Statistical Manual of Mental Disorder (also known as DSMV-IV-TR) define dementia as â€Å"the development of multiple cognitive deficits (including memory impairment) that are due to the direct physiological effects of a general medical condition, to the persisting effects of a substance, to multiple etiologies† (e.g., the combined cerebrovascularShow MoreRelatedThe Disease Of Alzheimer s Disease1421 Words   |  6 Pagesengulfed by a mysterious disease. The neurons being cut off and destroyed by two abnormal structures. First memory is affected gradually getting worse. Then one is unable to think properly, reason, and lacks of self control. Gaps are formed in the brain s ventricles, due to the amount of dead tissue. In the end, it will lead to death. All of this may sound like something from a science fiction movie but infact its very real. These are all known possible symptoms of a common disease that affects aboutRead MoreThe Chronic Neurological Disease : Alzheimer s Disease1649 Words   |  7 PagesNeurological Disease: Alzheimer’s Hollie Haywood South Piedmont Community College Abstract Alzheimer’s disease has been around since 1901; a German psychiatrist Alois Alzheimer was the first man to identify and follow a case that is now known as Alzheimer’s disease. Alzheimer’s disease is involved in synaptic deterioration and neuronal cell death, and causes degeneration in the hippocampus and amyloid deposition in blood vessels, ultimately cell death is the cause of the disease. There areRead MoreAlzheimers Disease Essay2870 Words   |  12 PagesAlzheimers Disease Alzheimer’s Disease (AD) is a progressive degenerative disease of unknown aetiology, as first described by Alois Alzheimer (1907). According to Shoenberg et. al (1987), it is the commonest cause of dementia in the elderly with an incidence ranging from 2.5 to 5 per thousand. Furthermore, this incidence has grown in recent years as a result people generally livingRead MoreThe Mortality Of Alzheimer s Disease971 Words   |  4 Pagesunnoticed because their illness is not apparent to the naked eye. Alzheimer’s disease is one of many diseases that early on does not show any physical symptoms. On the other hand, Alzheimer’s disease will end in death. Below will define morbidity and mortality, describe Alzheimer’s disease, and present the rates of morbidity and mortality as they relate to Alzheimer’s disease. When someone is diagnosed with a disease, they usually first want to know what it is. The next things that are usually lookedRead MoreThe Role of Genetics In Alzheimer’s Disease Essay example3342 Words   |  14 Pagespeople with Alzheimer’s disease face daily. Alzheimer’s disease was first identified by German neurologist Alois Alzheimer in 1906, and was discovered to have an overpowering effect on explicit memory loss (Gruetzner, 1988). There are two types of Alzheimer’s disease – early onset and late onset. Early onset occurs in patients who are diagnosed before the age of 65 whereas late onset occurs in patients who are diagnosed after the age of 65. In the early stages of Alzheimer’s disease, short-term memoryRead MoreAlzheimer s Disease Is The Most Common Form Of Dementia1684 Words   |  7 PagesAlzheimer’s disease is the most common form of dementia, which slowly and steadily impairs the mental function and psychological comp etence. Even though there is no cure for Alzheimer’s, current treatment patterns and research aim to delay the progression towards dementia and the associated symptoms. The strongest risk factor for this disease is increased age, typically seen in individuals over the age of 65, but it must be noted that Alzheimer’s is not a normal part of the aging process. Alzheimer s diseaseRead MoreEssay on Alzheimers disease1966 Words   |  8 Pages Alzheimer’s Disease nbsp;nbsp;nbsp;nbsp;nbsp;Alzheimer’s disease is a form of dementia, â€Å"a brain disorder that seriously affects a person’s ability to carry out daily activities (Shenk 14)†. Alzheimer’s is a progressive and irreversible brain disorder that slowly destroys a person’s memory and ability to learn, make judgments, communicate, and accomplish daily activities. As Alzheimer’s progresses, individuals may also experience changes in personality and behavior, such as anxiety, suspiciousnessRead MoreAlzheimer s Effects On The Brain1133 Words   |  5 PagesAlzheimer’s is a disease where neurotransmitters, acetylcholine, or the brain’s chemicals break connections with other nerve cells causing the cells to die off, the effects of this are irreversible. The loss of these cells result in loss of thinking and language skills, unpredictable behavioral changes and eventually the inability to carry out the simplest tasks. Although there is no known cause for Alzheimer’s, researchers have found a genetic link. Alzheimer’s first symptoms usually appear whenRead MoreAlzheimer s Disease : A Progressive And Neurodegenerative Form Of Dementia2437 Words   |  10 PagesAlzheimer’s Disease (AD) is a progressive and neurodegenerative form of dementia that causes problems with memory, thinking, reasoning, judgement and decision-making, recognizing, as well as behavior, and is serious enough to interfere with daily life and activities, that eventually leads to profound physical as well as mental disabilities, resulting in the need for institutional care (Hoyer Roodin, 2009). AD is most widespread in senior population aged 65 and over, which constitutes approximatelyRead MoreSymptoms And Treatment Of Alzheimer s Disease1780 Words   |  8 PagesWhen you think of Alzheimer s disease, the first thing that comes to mind is memory loss. This is something that may affect a family member, a close friend, a coworker, or someone dear to our heart. Currently, there is no cure for it, yet due to extensive research, there are more treatment options for it. The available medications that have been approved by the FDA can possibly slow the progression of the disease, but it is a temporary benefit. Research is ongoing and recent developments in

Analysis Of The Book Last Child On The Woods By...

Technology throughout the past 30-40 years has become more advanced and accessible than ever. The television specifically has developed extremely since its beginning. What started off as a single camera caption, has developed into a full fledge worldwide availability. Within the United States, the TV is a normal everyday object common in households, hotels, schools, and even restaurants. There are approximately 118.4 million household in the United States that own a television set ( The Number of TV Households in the United States from season 2000-2001 to season 2016-2017 (in millions)).However, the increased amount of time spent watching TV has had a tremendous impact on people, especially kids. The differences in generations throughout the development of the TV has led to many questions, all revolving around whether or not the televisions has had a good or negative impact pertaining to children. Time spent watching television affects the brain, ability to learn, and skill levels in different areas (source. In the book â€Å"Last Child in The Woods,† Richard Louv discusses how children in the 1940’s would watch out the window at the scenery and have conversations, while children now sit and watch a movie on a flip-down video screen without knowledge to the outside world (Louv 16-17). When the television set first came out fully around the 1930’s, it only offered a few shows; a child’s program, sports, news, and comedy. Families that could afford a TV set could watch shows,Show MoreRelatedHow Technology Affects Our Connection And Relationship With Nature1011 Words   |  5 Pagesour perception of the world? Richard Louv, in an excerpt from Last Child in the Woods, argues these questions and warns us how technology may be separating people and nature. Through a series of rhetorical strategies, Louv attempts to convince the audience that technology may be desensitizing us from a vital part of human development. The book is clearly written with the general american public in mind. This is evident in his tone, diction, syntax, and allusions. Louv uses a basic, conversationalRead MoreTechnological Advancements Have Created New Opportunities For Individuals, Organizations And Societies1567 Words   |  7 PagesAlmost all aspects of human life are affected by computers. The over-dependence of the use of computers by individuals and societies in the contemporary society can be manifested in a number of aspects. Firstly, the performance of computations and analysis of information that could be done manually in the traditional society has been rendered a thing of the past. Today, people use scientific calculators and other computer enabled devices to perform even the simple arithmetic problems that used to beRead MoreAn Internship As A Student Instructor At Sprout Up1588 Words   |  7 Pagesinstructors an hour before the lesson starts, as well as a debrief with our lead instructor after the lesson ends. Our procedure often started with an introduction called â€Å"Awaken Enthusiasm†, where we asked the kids to have a review on what we learned last week and then asked them questions about our lesson this week, such as â€Å"Has anyone ever experienced†¦Ã¢â‚¬  or â€Å"Does anyone want to share†¦Ã¢â‚¬ . After that, we would break u p into our natural teams and had discussion. The teacher of the class had divided theRead MoreAnalyzing And Comprehend Works Of Literature And Math1719 Words   |  7 PagesInstead, my writing abilities fluctuated up and down like a roller coaster cart going up and down the hills. At the end of the first quarter, I had slowly improved my abilities in writing rhetorical analyses. In the last rhetorical essay of the quarter (Last Child in the Woods by Richard Louv), I was able to recognize and express the rhetorical devices that I found in the article. My explanation for the author’s purpose for a rhetorical device was clear and well worded as shown in the following sentence

Electronic Medical Record Essay - 1776 Words

An electronic medical record [EMR] is a â€Å"computerised record that maintains patients’ health-related data, which is available to be used and accessed, only by authorised personnel, in order to deliver healthcare services within the health organisation† (Hasanain, Vallmuur Clark, 2014, p. 1). From patient record keeping to administrative reporting and clinical support tools, the extensive functionality of an EMR solution has the potential to fundamentally transform how healthcare services are provided by the hospital (Goo, Huang Koo, 2015). EMRs have been available worldwide for some time and are implemented into hospitals because of the expected benefits such as increased delivery of patient care, improved access to patient†¦show more content†¦Previous research on EMR implementation has identified that EMR implementation is most likely to fail due to user rejection, so it is important to recognize the thoughts and beliefs that doctors, nurses and other health professionals may have to be able to anticipate whether they will accept or reject the new EMR (Goo et al., 2015). Clearly, EMR technology exists, but even with the best technology success is not guaranteed. The challenge is the implementation, and understanding the reluctance of change amongst users is critical for developing adoption strategies (Khalifa, 2013). The complexity and usability of the system greatly impacts user acceptance. The more accurate and timely that data can be entered into the system, the more beneficial the system will be (Struik et al., 2014). If the system is poorly designed or if there is a lack of technical support and training, clinical workflow may become more time-consuming creating resistance from clinicians (Goo etShow MoreRelatedElectronic Medical Records Essay1856 Words   |  8 PagesElectronic Medical Records or Computerized Medical Record System what is it and what are the advantages along with the disadvantages of using this system? That is what we will discuss in this paper. Electronic Medical Records (EMR) is a computerized database that stores all of the personal and medical information of the patient’s care and billing information by the health care providers. Today, only the providers and medical practices can implement these systems. 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Today these files are fragmented across multiple treatment sites due to the branching out of specialty centers such as urgent care centers, magnetic resonance imaging, outpatient surgical centers, and other diagnostic centers. Today’s ability to store medical recordsRead MoreAre Electronic Medical Records a Cure for Health Care? Essays1344 Words   |  6 Pagesensure that individuals can receive the proper medical attention, and has made healthcare affordable for American that are not able to pay out of pocket for services provided. This action by the government has caused a surplus in patients seen by healthcare providers, which in return has increase the paperwork associated with business practices. As a result, providers are implementing system s such as Electronic Medical Records to ensure that patient records are accurate and accessible for multiple providersRead MoreEssay on Electronic Medical Record Implementation: Costs and Benefits3414 Words   |  14 PagesElectronic Medical Record Implementation: Costs and Benefits Sheryl L. Venola Assignment 3 (24 July 2011) NURS 517 Intro to Health Care Financing Saint Xavier University Professor: Dr. Roger Green, DNP, MSN, BSN Abstract This paper discusses the adoption of an electronic medical record system purchased by Howard Regional Health System in Kokomo, Indiana; the rationale behind its timing and choice in expenditure; the ramifications of notRead MoreAre Electronic Medical Records a Cure for Health Care? Essay2820 Words   |  12 PagesAre Electronic Medical Records a Cure for Health Care? MGT 5014 – Information Systems Dr. Bourgeois Summary â€Å"The information contained in the medical record allows health care providers to determine the patients medical history and provide informed care. The medical record serves as the central repository for planning patient care and documenting communication among patient and health care provider and professionals contributing to the patients care (Medical Records, 2012).† Medical informationRead MoreElectronic Medical Records a Cure for Health Care Case Study Essay857 Words   |  4 Pagescase is medical record keeping. About 12 percent of healthcare spending goes towards medical recordkeeping. Medical records have been kept in files and folders, which causes difficulty in accessing and sharing information. This problem could be maintained with electronic medical systems. 2.) What people organization and technology factors are responsible for the difficulties in building electronic medical record systems? Explain your answer. 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Numerous advances in technology during the past decade require that nurses not only be knowledgeable in nursing skills but also to become educated in computer technology. While electronic medical recordsRead MoreManagement Plan for Security and Privacy Essay1267 Words   |  6 Pages I have chosen scenario 2 for the natural disaster on the Gulf Coast. Though my patient files were destroyed from the hurricane, I am still responsible for having a system in place to secure patient information. Upon completion of reading this essay, one will discover that disaster recovery plan will state how operations will be conducted in an emergency, which workforce members are responsible for carrying out said operations, how data will be moved and retrieved without violating HIPAA standards

Social Media Marketing Activities Enhance

Question: Discuss about the Social Media Marketing Activities Enhance. Answer: Introduction The report consists of social media marketing strategy of Multicultural Disability Advocacy Association (MDAA). The company views diversity and culture in the eyes of diversity. MDAA acknowledges different funding methods that are being provided by Australian government. The social media marketing strategy has a particular goal in order to provide assistance in the case of finance for the activities. The strategy will highlight the partnership relations of MDAA. The most important part of the social media marketing is to increase the image of the brand among different parts of Australia. Recommendations are to be formulated in order to improve the existing marketing strategies of the company. However, MDAA on following the recommended social media marketing will be able to accomplish their goals. Preparation and planning of social media strategies Along with traditional marketing channels, digital media in the field of promotion is equally important from the other forms of media. There are certain goals that are to be accomplished while increasing the brand awareness of the company in the commercial sector. The motto of the company is to help the company in assisting the disability service across the area of New South Wales. The strategies will help in growing cultural competency. It will help the company in responding towards the ethnic diversity (Berthon et al. 2012). The aim of the strategy is to spread the message and vision of the company to the local community as well as to the commercial sector. MDAA on pitching the social media marketing strategies towards the stakeholders has a set of goals and planning of the activities in the world of internet. Views of the stakeholders are important while formulating any strategies of different operational department of the company. The social media pitch contains the detailed desc ription of the stakeholders as well as the consumers of the company. It will help in enriching the quality of the marketing pitch for the company while formulating effective strategies in the field of social media marketing (Kumar et al. 2013). As the company is putting emphasis on the cultural diversity of the country, hence the statistics of the language of the people spoken in Australia is necessary to mention in the pitch. The stakeholders of the company comprises of local community, consumers, state government and broader commercial sector. The language statistics help in highlighting the diverse and cultural aspect of the communities of New South Wales. The degree of retaining the language in terms of different nationalities and ethnic groups of the country is utilized by the strategy formulated for MDAA. The reasons of choosing the community, consumer, and commercial sector are related to the different forms of marketing. Consumer is related to the word of mouth. Community is targeted to reach the NESB community (Hays et al. 2013). Commercial sector is interrelated with helping and growing more awareness in terms of the company. The different channels of social media websites used are Facebook, Email marketing, You T ube, Twitter, We Chat, etc. There are certain percentages that are targeted in the channels used by companies. The percentages are website (90%), Facebook (97%), You Tube (45%), Twitter (75%), Emails (88%) and We Chat that is in the growth phase. The action plan of the company will be described in the following paragraph (Kim and Ko 2012). Strategies and communication Digital media is considered as the strongest channels in the arsenal of marketing of the company. The strategies if they are utilized properly then they can create a connection with the potential customers. Driving social media plan without a proper goal is like shooting a gun without any point of target. It can lead to a disaster in the PR campaign for the company. MDAA is trying to achieve the above mentioned goals and vision for the marketing strategies. The company should follow few steps in order to make a successful digital campaign while accomplishing the marketing goals. The steps should be described in the following paragraph of recommendations (Solomon 2014). Here the action plan for the social media websites along with the expenses will be analyzed in a detailed way. In order to formulate the strategies, there are some established and predefined goals set by the company. The goals include focusing on limited channels of social media websites, creating a calendar, solving t he issues while responding to every followers of the website. The goals are to be accomplished by following 4-1-1 rule. The rule illustrated that for each promotional post, there must be four entertaining and educational post supporting each category of promotions posted in the social media websites (Aral et al. 2013). The digital marketing of MDAA will not only consist of formulating different pages on social media websites but also on opening new website and enlist in Google for Google Ad campaign. in the social media pitch, it is described that creation of the website design of MDAA will cost approximately $3000 to $5000. The web pages of the company will cost $1000 for online marketing. Apart from that, many staffs are recruited for the digital media campaign of MDAA such as digital marketing executive, SNS marketing manager, content writer, graphic designer, video creator, who will indulge themselves in the success of the campaign (Tuten and Solomon 2014). Recommendations MDAA has formulated the social media marketing pitch with all the required aspects added into it. However, the objectives set for the digital marketing can be categorized into SMART objectives. SMART objectives refer to Specific, measurable, achievable, realistic and time bound. Once the objectives are formulated to the framework of SMART objectives, then it will yield to the desired results. It will help in quantifying the progress and analyzing the objectives of the implemented strategies by the digital marketing managers (Hennig-Thurau et al. 2013). However, it will help to point out the problems that may occur in the process of implementing the strategies in the practical field. Another aspect of the objectives is looking at the competition and characterization of the customers. Characterization of the customers illustrates the distinction of target customers based on the demographic segmentation and psychographic segmentation. It is very important to characterize and differentiate the customers so that the digital marketing managers can identify the latent demands and needs of the customers. The company will keep the track the activities of the competitor companies in the digital media. New innovative content and promotional techniques are to be added in the website of the company (Trainor et al. 2014). Tracking the messages of the followers will help the digital marketing managers while developing the trending content of the website along with solving their queries of the followers. Developing customized content for the followers is considered as a step that will lead to converting them into potential customers. Conclusion The report is focused on the social media marketing strategy that MDAA would implement in order to increase their brand awareness in their target market. Apart from that, the consent of the target customers of New South Wales is taken into consideration while formulated the social media marketing pitch for the company. They are the stakeholders of the company. Target customers are equally important like that of the state government, the owner of the company and the shareholders. Recommendations are formulated based on the staffs associated to the digital campaign of the company that will lead to positive results of conversion of followers into potential customers. The motive of the company will be accomplished if the strategies of social media marketing are to be implemented in a perfect manner by keeping track of the requirement of the followers of the page. References Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issue-social media and business transformation: A framework for research.Information Systems Research,24(1), pp.3-13. Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Evans, D., 2012.Social media marketing: An hour a day. John Wiley Sons. Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism,16(3), pp.211-239. Hennig-Thurau, T., Hofacker, C.F. and Bloching, B., 2013. Marketing the pinball way: understanding how social media change the generation of value for consumers and companies.Journal of Interactive Marketing,27(4), pp.237-241. Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand.Journal of Business Research,65(10), pp.1480-1486. Kumar, V., Bhaskaran, V., Mirchandani, R. and Shah, M., 2013. Practice prize winner-creating a measurable social media marketing strategy: increasing the value and ROI of intangibles and tangibles for hokey pokey.Marketing Science,32(2), pp.194-212. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ: prentice Hall. Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,67(6), pp.1201-1208. Tuten, T.L. and Solomon, M.R., 2014.Social media marketing. Sage.

Gods Purpose for My Life free essay sample

To truly understand one’s purpose in life he must look at the talents God has given to him in a particular field of study and comprehend how that occupation can be used to the glorification of God. The collection of this information isn’t always easy and usually requires a myriad of â€Å"talks† with God in the form of daily Bible reading and prayer. I like to think God has given me a great mind for physiology and due to my interest in physiology and willingness to help those who need it I believe that God has called me to the medical profession. Much of my childhood I was exposed to natural medicines and I believe that God pre-ordained me to be placed in such an environment so I could use the information I’ve accumulated to get a head start and peak my interest in the field of medicine. We will write a custom essay sample on Gods Purpose for My Life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In high school I worked at a natural alternative medicine store and it filled me joy every time I could recommend a product with no side effects to a sick customer. While working in that store it was amazing feeling to see how grateful people were to get a product that would relieve their ailments while not having to worry about any side effects. The way natural medicine is looked down on is the main problem with the medical profession, most medical professionals say that there is no real evidence that natural medicine is an effective form of treatment. I disagree and contend that considering God’s hatred of seeing his creatures suffer God would not have placed us on this world without a way to care for ourselves naturally. Since so much money and time goes into becoming certified in the medical profession the monetary income is very important as well. Although I enjoy helping people with their medical needs foremost I also volunteer for food drives and housing projects to help others with their physical needs, if a person could not land a job suited to help other people while making enough income to live off of a hobby in volunteering would suffice well enough. The idea of study or travelling abroad is very enticing to me because I have always been interested in and wanted to experience other cultures. Since the world is in such a state of despair it would be my greatest aspiration to become registered and take my medical practice to other countries where such treatment is not readily available all the while witnessing to the lost so that they might have the hope and peace that my Savior provides for me. To uproot from the American society and embrace a culture in which the people are incredibly thankful for what we see as the insignificant things. God has given me two incredible, and loving parents who are both grounded in natural medicine so it was easy for me pick up on and because my interest in medicine began. I have not totally figured out what profession in the medical field I desire whether doctor, dentist, or pharmacist but I know God will lead me on the right path if I leave it in his hands. Since I was young I have always been a taller and more muscular than most of my friends so I always thought I would have a physically demanding job because it is all I really knew up until high school. This is all just speculation on my part but I feel like that is where God is calling me, to be completely sure will require much more prayer and meditation. Whatever God’s plan for my life is I know I will be able to thrive in it with God’s help, and I will willingly accept.